The Garfield movie and the Roborock team for a pet-friendly cleaning campaign

As everyone’s favorite orange cat prepares to return to the big screen, Roborock is working with The Garfield Moviein theaters exclusively from May 24th, for a special campaign promoting their animal-friendly technology. The upcoming animated film, based on Jim Davis' comic strip of the same name, stars Chris Pratt as the titular cat and tells their origin story. Garfield's well-being is suddenly turned upside down when his estranged father shows up and asks for his help in defeating a vicious Persian cat.

Before The Garfield MovieWith the release of , Sony is using the famous characteristics and features of the titular orange cat to promote the animated film. Now, this marketing campaign continues, thematically perfectly, with Roborock to celebrate their latest model of automatic vacuum cleaner, the S8 Max series.

Garfield's laziness and Roborock's animal-friendly technology are a match made in heaven

Since his debut in June 1978, Garfield quickly became a household name for a number of funny and relatable reasons. While his love of Italian food, particularly lasagna, is one of his most memorable, the orange tabby's laziness is often the trait most associated with him. With his dislike of Mondays and his general cynicism and aversion to exercise, he is easily one of the more relatable fictional characters for many who enjoy a laid-back lifestyle.

It is this feature in particular that makes Roborock’s partnership with The Garfield Movie to be a match made in heaven for pets. From the new S8 Max series of vacuum cleaners, the MaxV Ultra model with its “paw-perfect“Automatic pet detection, where the device immediately stops its main cleaning brush when it approaches its owner's pet and moves to the side so as not to frighten the pet.

The S8 MaxV model not only moves around its owner's pet, but also increases its suction power to vacuum around their supplies. And for those who like to keep an eye on their pets while they are out of the house or missing their company, the S8 MaxV model has an in-app option to search for your pet around the house and use the device's video call feature to see them.

For pet owners like Garfield's Jon, who often struggles with the cat's voracious appetite and messy eating, Roborock's S8 series vacuums are perfect for maintaining harmony between the two. Rather than completely upending Garfield and Odie's happy and lazy lifestyle so Jon can live more comfortably, technology can allow everyone under one roof to continue to live comfortably together.

While Garfield may not be as playful as Jon's pet yellow beagle Odie, their antics make his home the perfect place for a Roborock S8 vacuum. With his ability to check on the duo when he's out, the vacuum's VibraRise 3.0 mopping system that scrubs up to 4,000 times per minute, and the Carpet Boost+ system and duo roller brush that picks up excess hair and cleans carpets, Jon can really make sure the energetic dog and lasagna-loving cat don't completely ruin his home while still allowing them to live their pampered lifestyle.

Roborock's S8 vacuum cleaner series is the most technologically advanced

Founded in 2014, Roborock has become one of the world's most renowned manufacturers of automatic vacuum cleaners. The company continuously launches new and more technologically advanced models, with their latest models boasting a suction power of at least 7,000 Pa. Their latest product, the S8 Max series, seems to be one of their most exciting and innovative for consumers for a number of reasons, including increasing the suction power of the S8 MaxV Ultra model to over 10,000 Pa.

The S8 Max series, which consists of the MaxV Ultra and Max models, is equipped with the ability to thoroughly clean corners and edges, industry-leading suction and mopping, and full self-maintenance, including a cleaning solution dispenser, heated wash, dry and dirt detection. They also offer many user-friendly ways to control the vacuum, including a new Roborock SmartPlan technology that allows the device to be controlled via an app or to schedule cleaning with a simple “Hello Rocky“, even without a Wi-Fi connection.

With all these advances in vacuum cleaner technology, it is clear that Roborock’s S8 series is one of their best yet and represents the perfect promotional pairing with The Garfield Movie. With many pet owners sure to flock to theaters to see the fan-favorite tabby cat back on the big screen, many of them will also want to get their hands on the new models so their pets can live as comfortably as Garfield.

Learn more at Roborock

The Garfield Movie

Based on the comic book series by Jim Davis, Garfield is a new take on the lasagna-loving cat and his friends, with the film being entirely computer-animated. Chris Pratt voices the titular cat, and the film aims to explore his early days and new misadventures for him, his friends, and his family.

director

Mark Dindal

Release date

May 24, 2024

Studio(s)

Columbia Pictures, Alcon Entertainment, DNEG Animation, Amuse Entertainment, Paws, Inc.

Sales Partner

Sony Pictures releases

Authors

David Reynolds

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