Did Michigan football just choose the side of Kendrick Lamar and Drake?

Over the last month, pop culture has been captivated by the clashes between hip-hop artists Kendrick Lamar and Drake.

It started with a collaboration between J. Cole and Drake, but shortly after, Lamar brought the duo to the air on a track with Future and Metro Boomin. J. Cole apologized at a concert, but Drake released a track called “Push Ups” that “dissed” Lamar. He then released “Taylor Made Freestyle,” which featured AI versions of Tupac Shakur and Snoop Dogg, but Shakur's estate forced him to remove it. Drake continued to goad Lamar into a response that occurred just last Tuesday when he released “Euphoria.” On Friday morning, Lamar upped the ante by releasing “6:16 from LA,” but Drake released his rebuttal, “Family Matters,” later that evening. Lamar wasted no time and released “Meet the Grahams” just minutes later, usurping any hype Drake was trying to achieve with what he expected to be his kill shot.

Then Lamar doubled down again and released “Not Like Us” on Saturday night. Lamar's “Dissident” on Drake, a West Coast-style club banger, went straight to No. 1 on the charts.

And now Michigan football comes into play.

On Wednesday evening, the official Michigan Football account used

After all that, Drake released another track, “The Heart part 6,” on Sunday night, but it didn't achieve the same critical acclaim as Lamar's sudden hit.

Michigan isn't the first team to use “Not Like Us.” Unsurprisingly, USC – the Big Ten school closest to Lamar's hometown of Compton, California – took over the track, which features clips from practice mixed in with the song.

Last but not least, Michigan football's social media managers are paying attention to the pop culture moment and leveraging it for great content.

The story originally appeared on Wolverines Wire