NFL reporter Erin Andrews reveals her favorite gear to sports fans

Fashion & Beauty

Alexa

From Patty Adams Martinez

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On the watch is NFL sideline reporter Erin Andrews, 45, an expert on the game.

But her love for sports doesn't end when the cameras stop rolling. In her free time, she tells Alexa that she is “a die-hard sports fan and wife of a professional hockey player.” [Jarrett Stoll, who retired in 2016 as a two-time Stanley Cup winner, with whom she shares son Mack, 10 months]and someone who cares about style.”

That's exactly why she launched her clothing line for female fans, Wear by Erin Andrews, almost five years ago.

“Fashion is constantly evolving, so teamwear should evolve in the same way,” says the “Calm Down” podcast co-host and former “Dancing With the Stars” co-host. “Women deserve to feel fashionable and comfortable at all times, even when rooting for their favorite teams. No one has designed fan apparel with as much attention to detail and fashion perspective as we do.”

And women — including Taylor Swift — have noticed.

Swift was photographed wearing a Wear Chiefs windbreaker in October 2023, the brand's Chiefs dog tag in January, and Wear's bright red Chiefs bomber jacket slung chicly over her shoulder as she arrived at the Super Bowl last February to greet boyfriend Travis Kelce to cheer on – Kansas City’s famous tight end.

“Taylor’s reach and following are incredible,” says Andrews. “Her fans react so strongly to everything she does and wears that they immediately sell out because they want to support her and feel connected to her. She has worn our product three times and each time we have seen the effect so clearly. And it's not just the Chiefs products, we see it across all teams and leagues. It has helped us reach a whole new audience of sports and fashion fans.”

Here are the fashion entrepreneur's top team gear tips – for Swifties and non-Swifties alike.

“I've always loved dog tags and how cool they look in a range of necklaces. So why not try to find a way to incorporate this style into fan apparel? When you put it on, it can really dress up a plain white t-shirt. The small logo is a beautiful and subtle way to cheer on your team.”

“We wear a windbreaker every season because our customers are crazy about it. This is a color block version that is the perfect lightweight jacket for spring and baseball games.”

“I love it because it has such an old-school hockey vibe. I’m a huge hockey fan and married into a hockey family, so I really wanted to recreate the feel of a vintage hockey jersey.”

“Everyone has a favorite sweater in their closet that they wear over and over again [the brand] I really wanted to use this for our own version. We make a new version every season and can never keep it in stock because people love it so much.”